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~subject:"Marketingmanagement"
~subject:"Werbung"
~isPartOf:"International marketing review"
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Marketingmanagement
Werbung
Brand image
65
Markenimage
65
Consumer behaviour
53
Konsumentenverhalten
53
Brand management
41
Markenführung
41
Designation of origin
31
Herkunftsbezeichnung
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Internationales Marketing
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Country image
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4
Multinationales Unternehmen
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Relationship marketing
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Schwellenländer
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3
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Behl, Abhishek
1
Butt, Muhammad Mohsin
1
Del Giudice, Manlio
1
Guzman, Francisco
1
Haq, Junaid Ul
1
Le Dang Lang
1
Pereira, Vijay
1
Ranjan, Piyush
1
Rose, Susan
1
Samiee, Saeed
1
Steenkamp, Jan-Benedict E. M.
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International marketing review
Journal of business research : JBR
50
The journal of product & brand management
32
Journal of marketing communications
30
European journal of marketing : EJM
19
International journal of advertising : the quarterly review of marketing communications
18
The journal of brand management : an international journal
18
International journal of advertising : the review of marketing communications
16
Journal of promotion management : JPM
15
International journal of internet marketing and advertising : IJIMA
12
Journal of advertising research
12
Journal of the Academy of Marketing Science
12
Journal of advertising : official publication of the American Academy of Advertising
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing management : MM
9
Journal of retailing and consumer services
9
Cogent business & management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of strategic marketing
8
Journal of global marketing
7
Marketing intelligence & planning
7
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
The journal of consumer marketing
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
International review on public and non-profit marketing
5
Journal of business ethics : JOBE
5
Journal of current issues and research in advertising : JCIRA
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing research : JMR
5
The IUP journal of brand management : IJBRM
5
The journal of asset management
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ECONIS (ZBW)
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1
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
2
The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude
- In:
International marketing review
28
(
2011
)
5
,
pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
Saved in:
3
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed
- In:
International marketing review
28
(
2011
)
5
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Saved in:
4
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
5
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
6
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
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