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~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Markenimage
7,802
Brand image
7,799
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5,280
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5,279
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5,185
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Melewar, T. C.
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Šerić, Maja
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Bang Nguyen Viet
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Hirvonen, Saku
4
Laukkanen, Tommi
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Baumann, Chris
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2
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2
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2
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Journal of business research : JBR
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23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
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Journal of strategic marketing
8
Journal of retailing and consumer services
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The marketing review
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Cogent business & management
5
International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
International marketing review
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
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AMS review : official publication of the Academy of Marketing Science
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Asia-Pacific journal of business administration
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ECONIS (ZBW)
429
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1
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
Saved in:
2
Top global firms’ use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
5
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
6
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
8
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
9
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
10
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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