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Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 369-378). 1994
Persistent link: https://www.econbiz.de/10001288162
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An investigation into the role of intentions as mediators of the attitude-behavior relationship
Bagozzi, Richard P. - In: Journal of economic psychology : research in economic … 10 (1989) 1, pp. 35-62
Persistent link: https://www.econbiz.de/10001079426
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Philosophical and radical thought in marketing
Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987
Persistent link: https://www.econbiz.de/10000734976
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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
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Explaining consumer reactions to corporate social responsibility : the role of gratitude and altruistic values
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: Journal of business ethics : JOBE 114 (2013) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10009780384
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"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug advertising
Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27
We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept. Specifically, we examine the interaction between self-regulatory (prevention versus promotion) focus and...
Persistent link: https://www.econbiz.de/10012036751
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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
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Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
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Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Bagozzi, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
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The bittersweet experience of being envied in a consumption context
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996