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Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process
Sonmez, Harun - In: Anadolu University Journal of Social Sciences 12 (2012) 3, pp. 83-92
Private pension system companies do significant work to gain more customers. One part of the significant work is to uncover customers’ reasons for choosing other companies and to review the services they offer with the effect of competition. At this point, determining the order of importance...
Persistent link: https://www.econbiz.de/10010583553
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STRATEGIC ORIENTATIONS ENRICHING THE EFFECT OF MARKET ORIENTATION ON COMPANY PERFORMANCE: LITERATURE-BASED HOLISTIC MODEL PROPOSAL
Usta, Resul - In: Anadolu University Journal of Social Sciences 11 (2011) 3, pp. 65-84
Market orientation is an important strategic orientation that contributes to company performance. However, in today … orientations that will strengthen it and contribute to performance. The studies in literature show that enterprises practicing …, innovation, relationship, information management) have better performance than those focusing on just market orientation. The …
Persistent link: https://www.econbiz.de/10009353576
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EXAMINING THE UNIVERSITY STUDENTS' ENVIRONMENTAL PROTECTION COMMITMENTS AND ENVIRONMENT-FRIENDLY CONSUMPTION BEHAVIORS
Yilmaz, Veysel; Arslan, Talha - In: Anadolu University Journal of Social Sciences 11 (2011) 3, pp. 1-10
This study probes into the environmental sensitivities, environmental protection commitments and environment-friendly consumption behaviors of university students taking into consideration students’ genders, their family’s’ place of domicile and particularly the parent’s education...
Persistent link: https://www.econbiz.de/10009353573
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“WORK OR NOTTO WORKâ€: POSSIBLE DETERMINANTS OF FEMALE NON-PARTICIPATION DECISIONS IN THE URBAN LABOR FORCE IN TURKEY
Yildirim, Kemal; Dogrul, Günsel - In: Anadolu University Journal of Social Sciences 8 (2008) 1, pp. 239-262
This study attempts to explorethe factors influencing women’s decision not to enter the labour force in urban Turkey. It adopts an approach which emphasises women’s socio-demografic characteristics and their family backrounds. The evidence comes from a Household Budget Survey for...
Persistent link: https://www.econbiz.de/10005064638
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EVALUATING THE FACTORS AFFECTING THE INTERNET BANKING ADOPTION OF CONSUMERS USING STRUCTURAL EQUATION MODEL
Ceylan, Hasan Huseyin; Genc, Erhan; Erem, Isil - In: Anadolu University Journal of Social Sciences 13 (2013) 3, pp. 143-154
Banks find an opportunity to provide several services without time and place limitation by means of internet one of the most important technological developments. But the fact that many bank customers haven’t preferred internet banking yet due to the different reasons increases the...
Persistent link: https://www.econbiz.de/10010833312
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The Effect of Marketing Expenses on Stock Returns: The Case of ISE Food Industry
Topuz, Yusuf Volkan; Aksit, Nazlı - In: Anadolu University Journal of Social Sciences 13 (2013) 1, pp. 53-60
In this study, the effect of marketing expenses on stock returns has been studied. According to the generally accepted accounting principles, marketing expenses are a kind of cost and are presented in income statements as an operating expense. On the other hand, in addition to this view, new...
Persistent link: https://www.econbiz.de/10010833313
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Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management
Arli, Erdal - In: Anadolu University Journal of Social Sciences 13 (2013) 1, pp. 61-76
Developments occurring in marina business in our country in recent years, increase in number of marinas and binding capacities increase the competition between the establishments and they apply several methods for holding their existing customers and for establishing long term relations....
Persistent link: https://www.econbiz.de/10010833323
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SOCIAL NETWORKING SITES AS A TYPE OF VIRTUAL COMMUNITIES – PROCESSING AS A MARKETING COMMUNICATION CHANNEL
Akar, Erkan - In: Anadolu University Journal of Social Sciences 10 (2010) 1, pp. 107-122
“Socializing†environments has created an important and critical potential power in virtual world. Recent trends in this field are social networking sites such as MySpace, Facebook, Twitter etc. Social networking sites are a very huge marketing environment. This marketing environment...
Persistent link: https://www.econbiz.de/10008519433
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ACOST-BENEFIT APPROACH IN DEVELOPMENTOFSERVICE LOYALTY- AN APPLICATION IN THE BANKING SECTOR
Cankaya, Fikret; Cilingir, Zuhal - In: Anadolu University Journal of Social Sciences 8 (2008) 1, pp. 25-46
As is known, for both of the goods and services, the most determining characteristic of customer loyalty is permanency. Consumers evaluate the service of a company by making a cost-benefit analysis before they become the regular customers of the company. This study aims to investigate both...
Persistent link: https://www.econbiz.de/10005012852
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AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer
Ozdogan, F. Bahar - In: Anadolu University Journal of Social Sciences 7 (2007) 1, pp. 199-212
The objective of this study was to measure the intentions of the university stu- dents regarding to family owned firms as regards to their future careers, determine their attitudes towards these firms as consumers, examine the relation of their demographic fe- atures with the attitudes and...
Persistent link: https://www.econbiz.de/10005064634