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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.; Peterson, Mark A.; Uslay, Can - 2007
Persistent link: https://www.econbiz.de/10003538084