orientation, and innovativeness are regarded together as having a significant impact on a firm's performance. The objective of … this study is to find out the interrelationships of these variables and their impact on performance in the Turkish … Turkey are market oriented, learning oriented, and innovative and that all variables are effective on performance enhancement. …

Marketing effectiveness has been accepted as one of the most important parts in corporate performance system. It is due …

environmental and social performance in the context of firms in the hospitality industry. Sustainable performance measurement … focuses not only on financial but also on social and environmental performance. The study used the quantitative research … reliability. The results indicated a significant positive relationship between GMO and environmental and social performance of …

and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study …. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation … market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is …