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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. - 2015
Persistent link: https://www.econbiz.de/10013474941
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner - 1995
Persistent link: https://www.econbiz.de/10000533872
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Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Marketing research
Kress, George - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000749575
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522