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Diffusion of innovation : the case of ethical tourism behavior
Ganglmair-Wooliscroft, Alexandra; Wooliscroft, Ben - In: Journal of business research : JBR 69 (2016) 8, pp. 2711-2720
Persistent link: https://www.econbiz.de/10011506822
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Comparing consumer innovativeness and ethnocentrism of young-adult consumers
Rašković, Matevž; Ding, Zhonghui; Škare, Vatroslav; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3682-3686
Persistent link: https://www.econbiz.de/10011515230
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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Branding strategies for high-technology products : the effects of consumer and product innovativeness
Truong, Yann; Klink, Richard R.; Simmons, Geoffrey; … - In: Journal of business research : JBR 70 (2017), pp. 85-91
Persistent link: https://www.econbiz.de/10011620254
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Consumers' responses to metaverse ads : the roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Kim, Yunju; Lee, Heejun - In: Journal of business research : JBR 179 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555776
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Estimation of retail sales under competitive location in Mexico
Merino Sanz, Maria; Ramirez-Nafarrate, Adrian - In: Journal of business research : JBR 69 (2016) 2, pp. 445-451
Persistent link: https://www.econbiz.de/10011435920
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Aggregation systems for sales forecasting
Merigo, Jose Maria; Palacios Marqués, Daniel; … - In: Journal of business research : JBR 68 (2015) 11, pp. 2299-2304
Persistent link: https://www.econbiz.de/10011389359
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Factors affecting late adoption of digital innovations
Jahanmir, Sara F.; Cavadas, Joana - In: Journal of business research : JBR 88 (2018), pp. 337-343
Persistent link: https://www.econbiz.de/10011869792
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The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R. - In: Journal of business research : JBR 16 (1988) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
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Do early adopters upgrade early? : role of post-adoption behavior in the purchase of next-generation products
Huh, Young Eun; Kim, Sang-hoon - In: Journal of business research : JBR 61 (2008) 1, pp. 40-46
Persistent link: https://www.econbiz.de/10003597148