Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand strategy and brand evolu...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Marketing
170
Deutschland
75
Germany
73
Theorie
66
Theory
66
Marketingmanagement
34
Marketing management
33
Beziehungsmarketing
20
Relationship marketing
20
Strategisches Management
15
Marketingtheorie
14
Management
13
Marketing theory
13
Betriebswirtschaftslehre
11
Kundenmanagement
11
Market research
11
Marktforschung
11
Strategic management
11
Unternehmen
11
Business economics
10
Tourism marketing
10
Tourismusmarketing
10
Welt
10
World
10
Dienstleistungsmarketing
9
Services marketing
9
Tourismus
9
Computer-assisted marketing
8
Electronic Commerce
8
IT-gestütztes Marketing
8
Beziehungsmanagement
7
Consumer behaviour
7
Distribution channel
7
Konsumentenverhalten
7
Lieferantenmanagement
7
Public relations
7
Supplier relationship management
7
USA
7
United States
7
Vertrieb
7
more ...
less ...
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Handbuch
Article in journal
195
Aufsatz in Zeitschrift
195
Collection of articles of several authors
56
Sammelwerk
56
Graue Literatur
52
Non-commercial literature
52
Konferenzschrift
37
Aufsatz im Buch
33
Aufsatzsammlung
33
Book section
33
Working Paper
29
Hochschulschrift
28
Arbeitspapier
27
Conference proceedings
19
Lehrbuch
16
Thesis
15
Wörterbuch
14
Ratgeber
13
Textbook
13
Case study
12
Fallstudie
12
Guidebook
11
Nachschlagewerk
11
Reference book
11
Handbook
7
Bibliografie
6
Dissertation u.a. Prüfungsschriften
6
Fallstudiensammlung
6
Article
4
Bibliografie enthalten
4
Bibliographie
4
Bibliography included
4
Collection of articles written by one author
4
Dictionary (multilingual)
4
Fachzeitung
4
Glossar enthalten
4
Glossary included
4
Magazin
4
Sammlung
4
more ...
less ...
Language
All
English
4
German
3
Author
All
Bruhn, Manfred
3
Bidgoli, Hossein
1
Gillis, Tamara L.
1
Katz, Helen E.
1
Wheeler, Alina
1
Institution
All
International Association of Business Communicators
1
Published in...
All
Communication series
1
Jossey-Bass business & management series
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2005
Persistent link: https://www.econbiz.de/10002216477
Saved in:
2
Supply chain management,
marketing
and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
3
The IABC handbook of organizational communication : a guide to internal communication, public relations,
marketing
, and leadership
Gillis, Tamara L.
(
ed.
)
-
International Association of Business Communicators
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009158312
Saved in:
4
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009229464
Saved in:
5
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003892475
Saved in:
6
Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina
-
2018
-
Fifth edition
Persistent link: https://www.econbiz.de/10011672159
Saved in:
7
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2014
-
3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014008091
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
