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~person:"Ramaswamy, Venkatram"
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Ramaswamy, Venkatram
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ECONIS (ZBW)
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Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
4
,
pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
3
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
4
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
5
The co-creation paradigm
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
-
2014
Persistent link: https://www.econbiz.de/10010355908
Saved in:
6
Building a culture of co-creation at Mahindra
Ramaswamy, Venkatram
;
Chopra, Naveen
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
2
,
pp. 12-18
Persistent link: https://www.econbiz.de/10010363377
Saved in:
7
Strategy and co-creation thinking
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
Saved in:
8
Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10010245952
Saved in:
9
The principle of co-creative comparative advantage
Chakrabarti, Avik
;
Ramaswamy, Venkatram
-
2013
Persistent link: https://www.econbiz.de/10010211753
Saved in:
10
Embracing co-creation thinking in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
-
2013
Persistent link: https://www.econbiz.de/10010212569
Saved in:
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