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Der sozialisierte Kunde als Co-Produzent im Dienstleistungsbereich
Büttgen, Marion - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003781265
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Defizite aktivitätsanalytischer Produktionsmodelle bei der Abbildung dienstleistungsspezifischer Kundenintegrationsprozesse
Richter, Magnus; Souren, Rainer - In: Kundenintegration und Kundenbindung : wie Unternehmen …, (pp. 81-93). 2009
Persistent link: https://www.econbiz.de/10003832574
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Perceived service innovativeness, consumer trait innovativeness and patronage intention
Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Journal of retailing and consumer services 16 (2009) 2, pp. 155-162
Persistent link: https://www.econbiz.de/10003837518
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How research can help to create commercially successful ubiquitous services
Palo, Teea; Koskela, Kaisa; Koivumäki, Timo; … - In: Ubiquitous commerce for creating the personalized …, (pp. 117-134). 2009
Persistent link: https://www.econbiz.de/10003851976
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Customer involvement in new service development : an examination of antecedents and outcomes
Carbonell, Pilar; Rodríguez-Escudero, Ana I.; Pujari, … - In: The journal of product innovation management : an … 26 (2009) 5, pp. 536-550
Persistent link: https://www.econbiz.de/10003883623
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Users as service innovators : the case of banking services
Hippel, Eric von; Oliveira, Pedro - 2009
Many services can be self-provided. An individual user or a user firm can, for example, choose to do its own accounting – choose to self-provide that service – instead of hiring an accounting firm to provide it. Since users can ‘serve themselves’ in many cases, it is reasonable to...
Persistent link: https://www.econbiz.de/10003889077
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Integrating the customer as part of systems integration
Liinamaa, Johanna; Gustafsson, Magnus - In: International journal of managing projects in business 3 (2010) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003978292
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Kundenintegration bei Dienstleistungsinnovationen
Mengen, Andreas; Ziemen, Werner - In: Die frühe Innovationsphase : Methoden und Strategien …, (pp. 347-365). 2010
Persistent link: https://www.econbiz.de/10003951144
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Customer integration in service innovation
Edvardsson, Bo; Gustafsson, Anders; Kristensson, Per; … - In: The handbook of innovation and services : a …, (pp. 301-317). 2010
Persistent link: https://www.econbiz.de/10003953576
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Customer and supplier involvement in new service development
Hull, Frank; Edvardsson, Bo; Storey, Chris - In: Involving customers in new service development, (pp. 281-312). 2006
Persistent link: https://www.econbiz.de/10003593827