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~type_genre:"Graue Literatur"
~type_genre:"Case study"
~subject:"Electronic Commerce"
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
2
Driving innovation and business success in the digital economy
1
Erfurter Hefte zum angewandten Marketing
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ECONIS (ZBW)
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Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno
;
Merenheimo, Petra
- In:
Driving innovation and business success in the digital …
,
(pp. 137-157)
.
2017
Persistent link: https://www.econbiz.de/10011606467
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2
User-driven information system development
Pańkowska, Małgorzata
-
2013
Persistent link: https://www.econbiz.de/10010236199
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3
Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T.
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10001704603
Saved in:
4
From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
-
2002
Persistent link: https://www.econbiz.de/10001704605
Saved in:
5
Electronic Marketing
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008841384
Saved in:
6
Digital platform ecosystems : emergence and value co-creation mechanisms
Hein, Andreas
-
2020
Persistent link: https://www.econbiz.de/10012430320
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