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Applied economics
International journal of advertising : the review of marketing communications
212
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
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Working paper / National Bureau of Economic Research, Inc.
169
NBER working paper series
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Journal of marketing communications
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European Journal of Marketing
143
Discussion paper / Centre for Economic Policy Research
137
Journal of Consumer Marketing
136
NBER Working Paper
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Finance and Economics Discussion Series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International Finance Discussion Papers
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Journal of promotion management : JPM
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Young Consumers
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MPRA Paper
81
CEPAL review
78
Working Papers / eSocialSciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
73
Working Papers in Applied Economic Theory
72
Journal of historical research in marketing
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European journal of operational research : EJOR
69
IMF Working Papers
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Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
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Journal of retailing and consumer services
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Strategic Direction
63
International Marketing Review
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Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of industrial organization
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1
Identification of strategies to improve goat marketing in the lowlands of Ethiopia : a hedonic price analysis
Yitayew, Asresu
;
Yigezu, Yigezu Atnafe
;
Girma Tesfahun …
- In:
Applied economics
51
(
2019
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10012160085
Saved in:
2
Household debt and consumption dynamics a non-developed world view following the financial crisis
Bosch, Adél
;
Clance, Matthew
;
Koch, Steven F.
- In:
Applied economics
54
(
2022
)
8
,
pp. 897-917
Persistent link: https://www.econbiz.de/10012874761
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3
Cross-border commuting and consuming : an empirical investigation
Mathä, Thomas
;
Porpiglia, Alessandro
;
Ziegelmeyer, Michael
- In:
Applied economics
49
(
2017
)
20
,
pp. 2011-2026
Persistent link: https://www.econbiz.de/10011817041
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4
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
5
The effects of direct-to-consumer
advertising
of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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6
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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7
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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8
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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9
An analytical framework for retailer price and
advertising
decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
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10
GARCH inadequacy for modelling exchange rates : empirical evidence from Latin America
Bonilla, Claudio A.
;
Romero-Meza, Rafael
;
Hinich, Melvin J.
- In:
Applied economics
39
(
2007
)
19/21
,
pp. 2529-2533
Persistent link: https://www.econbiz.de/10003608191
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