The aim of the author is to present methodological approaches used to study the socio-economic sector of micro, small and medium-sized companies of plans for a quasi-experimental testing tool (Marketing self-diagnostic tool ) constructed for the diagnosis and self-diagnosis of individual...

This paper reviews the main marketing strategies applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...