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What is brand equity, anyway? : selected papers on brands and advertising
Feldwick, Paul - 2002
Persistent link: https://www.econbiz.de/10004578156
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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Wizard! : Harry Potter's brand magic
Brown, Stephen - 2005
Persistent link: https://www.econbiz.de/10004854568
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Fashion brands : branding style from Armani to Zara
Tungate, Mark - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10004875849
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10004879545
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Branded entertainment : product placement and brand strategy in the entertainment business
Lehu, Jean-Marc - 2007
Persistent link: https://www.econbiz.de/10004880495
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Lovemarks : The future beyond brands
Roberts, Kevin W. S. (contributor) - 2006 - 1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
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Brand new China : advertising, media, and commercial culture
Wang, Jing - 2008
Persistent link: https://www.econbiz.de/10004897413