Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur; Goyal, … - In: International Journal of Information Systems in the … 8 (2016) 4, pp. 1-16
outcomes. Sales/marketing centric technology resources significantly influence four dimensions and customer centric technology … influence of Sales/marketing and customer centric technology resources on customer linking, market sensing and social CRM …