Narrow search
Showing 1 - 6 of 6
Cover Image
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Cover Image
The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn; Murillo, Enrique; Lee, Hyemi - In: International journal of hospitality management 66 (2017), pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
Cover Image
Building and measuring employee-based brand equity
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Cover Image
Employee brand equity : scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Cover Image
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Cover Image
Enhancing employee voice to advance the hospitality organization's marketing capabilities : a multilevel perspective
King, Ceridwyn; So, Kevin Kam Fung; DiPietro, Robin B.; … - In: International journal of hospitality management 91 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012389118