Narrow search
Showing 1 - 10 of 2,055
Cover Image
A consumer perspective of green event performance
von der Heidt, Tania; Firmin, Rose - 2009
This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
Persistent link: https://www.econbiz.de/10009475187
Cover Image
A Double Edged Sword: Understanding Vanity Across Cultures
Durvasula, Srinivas; Lysonski, Steven - 2008
-nationally and by gender) as well as social and business implications with vanity. Design/methodology/approach ? Key research …
Persistent link: https://www.econbiz.de/10009484483
Cover Image
Structural equation modelling of child's role in family buying
Chaudhary, Monica - In: International journal of business innovation and research 9 (2015) 5, pp. 568-582
Persistent link: https://www.econbiz.de/10011591541
Cover Image
Exploring customer attachment behaviour to sustain the retail industry in Malaysia
Rozita Naina Mohamed; Halimahton Borhan - In: World journal of entrepreneurship, management and … 10 (2014) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10010493044
Cover Image
Driving factors of the Collaborative Consumption in the European Union scene
Barreiro-Gen, María - In: Atlantic review of economics : AROE 1 (2018) 1
economic crisis and the need to save money have been shown as the main drivers of these new models of business in these states …
Persistent link: https://www.econbiz.de/10012157131
Cover Image
Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Society and business review 12 (2017) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
Cover Image
Misdirected effort : Thorstein Veblen's critique of advertising
Plotkin, Sidney - In: Journal of historical research in marketing 6 (2014) 4, pp. 501-522
Persistent link: https://www.econbiz.de/10010434539
Cover Image
Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran; Ha, Minh-Tri Ha; Quang Nhut Ho; Nhu … - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
Cover Image
Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Cover Image
Will e-commerce dominate physical store?
Fabri, Luca; Valverde Márquez, Ignacio - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 23-29
changes due to E-commerce and the huge digitalization process, retailer stores need to reshape their business idea and their …
Persistent link: https://www.econbiz.de/10012513211