Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran, Minh-Tri Ha, Quang Nhut Ho and Nhu-Ty Nguyen
| Year of publication: |
2022
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|---|---|
| Authors: | Tuong-Vi Thi Tran ; Minh-Tri Ha ; Quang Nhut Ho ; Nhu Ty Nguyen |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 15.2022, 6, p. 782-813
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| Subject: | purchase intention | bibliometric analysis | brand identity | business | identity | social identity | systematic review | Bibliometrie | Bibliometrics | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2022.132954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375420