Similar Search Results

Catalog Mix Adaptation To International Markets: An Empirical Study

Robles, Fernando; Akhter, Syed - 1997

, product, and characteristics of the firm. This paper examines the influence of market similarity, type of business and the … their catalog. We also argue than adaptation is greater for consumer catalogs than for business-to-business catalogs. A …

Persistent link: https://www.econbiz.de/10009484486

Can Brazilian firms survive the Chinese challenge: Effects of globalization on markets, strategies, and performance

Akhter, Syed; Barcellos, Paulo Fernando Pinto - 2011

to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil …

Persistent link: https://www.econbiz.de/10009484492

An empirical note on regionalization and globalization

Akhter, Syed; Beno, Colleen - 2011

FDI at the regional level. Second, it draws strategic business and marketing implications of this development …

Persistent link: https://www.econbiz.de/10009484493

Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior

Akhter, Syed - 2007

globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not only on the bene … business and global marketing and to business executives involved in managing global operations. …

Persistent link: https://www.econbiz.de/10009484545

Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy

Akhter, Syed - 2009

Abstract: Purpose ? The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior. Design/methodology/approach ? Data on subscribers and single ticket buyers of...

Persistent link: https://www.econbiz.de/10009484546

Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate in International Markets

Akhter, Syed; Robles, Fernando - 2006

Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...

Persistent link: https://www.econbiz.de/10009484547