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Marketing strategies in global markets: A transaction cost analysis.
Karuppur, Devi Prasad R. - Florida Atlantic University
Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of scholars recommends standardized global marketing strategies based on the premise that technological advances in telecommunication, transportation, and media are leading to...
Persistent link: https://www.econbiz.de/10009431487
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An examination of gender-related attitudes among managers.
Massey, Mary Ann. - Florida Atlantic University
This two-part study included two procedures: (1) the development of an instrument to assess gender-related attitudes among male and female managers, and (2) the collection and analysis of data on gender-related attitudes among male and female managers. Male and female managers (n = 165)...
Persistent link: https://www.econbiz.de/10009431490
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Entrepreneurial potential in Business and Engineering courses … why worry now?
Teixeira, Aurora A.C. - Faculdade de Economia, Universidade do Porto - 2007
subjects. In this paper we analyze the magnitude of this propensity in engineering and economics/business courses. The reason … statistical difference exists in entrepreneurial potential of economics/business and engineering students, and that these two … entrepreneurial education is undertaken in business and engineering schools. …
Persistent link: https://www.econbiz.de/10005001182
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A cross-country evaluation of cheating in academia: is it related to ‘real world’ business ethics?
Rocha, Maria Fátima; Teixeira, Aurora A.C. - Faculdade de Economia, Universidade do Porto - 2006
Today’s economics and business students are expected to be our future’s business people and potentially our tomorrow … and business ethics. The empirical evaluation of the cheating phenomenon in academia has been almost exclusively focused … perform a wide cross-country study on the determinants of economics and business undergraduate cheating which involves 21 …
Persistent link: https://www.econbiz.de/10005031569