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Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Homburg, Christian - 1989
Persistent link: https://www.econbiz.de/10012699151
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Essays on statistics
Mangold, Benedikt - 2017
Persistent link: https://www.econbiz.de/10011667072
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Eine neue Klasse hybrider Innovationsdiffusionsmodelle
Grishchenko, Yulia - 2007
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …
Persistent link: https://www.econbiz.de/10009467003
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Austrian Economics as a Basis for a General Marketing Theory
Broeckelmann, Philipp - 2004
Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …
Persistent link: https://www.econbiz.de/10009467120
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Deutscher Spitzenwein ??? Eine Positionierungsanalyse im Hochpreissegment
Seidel, Andrea - 2007
Die vorliegende Arbeit untersucht, ob eine Positionierung der von den Winzern hergestellten Erzeugnisse im hochwertigen und damit hochpreisigen Produktsegment einen geeigneten L??sungsansatz darstellt. Neben einer qualitativen Ausstattung der Produkte im Hochpreissegment, die bereits von einigen...
Persistent link: https://www.econbiz.de/10009481261
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The factors affecting the usage of private retail sales portals by Malaysian urban consumers
Lim, Allen Chong Guan - 2011
marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …
Persistent link: https://www.econbiz.de/10009485722
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Estimation Procedures for Multinomial Models with Overdispersion
Newcomer, Justin Travis - 2008
The phenomenon of overdispersion arises when categorical or count data exhibit variability larger than expected. Multinomial data commonly demonstrate this phenomenon when the counts arise from correlated or cluster observations. There are several ways of analyzing overdispersed multinomial...
Persistent link: https://www.econbiz.de/10009439430
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Estimating the term structure with a semi-parametric Bayesian population model: An application to corporate bonds
Cruz Marcelo, Alejandro - 2010
The term structure of interest rates is used to price defaultable bonds and credit derivatives, as well as to infer the quality of bonds for risk management purposes. We introduce a new framework for estimating the term structure of interest rates for corporate bonds. The proposed model jointly...
Persistent link: https://www.econbiz.de/10009441853
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Regression survival analysis with dependent censoring and a change point for the hazard rate: With application to the impact of the Gramm-Leach-Bliley Act to insurance companies' s...
Zhang, Nan - 2010
This dissertation is aiming to find out the impact of the Gramm-Leach-Bliley Act on insurance companies' survival. The events of interest are bankruptcy and acquisition, which are correlated and censor each other. A statistical survival analysis method is developed first and then applied to the...
Persistent link: https://www.econbiz.de/10009441891
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Statistical modeling in the optimization of breast cancer screening schedules
Ahern, Charlotte Hsieh - 2009
Although screening for breast cancer is broadly utilized in the United States, the optimal approach in terms of examination modality, frequency, and starting age is unclear. Furthermore, there is no consensus on the benefit from earlier, more frequent, or additional modes of screening for women...
Persistent link: https://www.econbiz.de/10009441939