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Key marketing concepts
Meldrum, Mike; McDonald, Malcolm - 1995
Persistent link: https://www.econbiz.de/10004319674
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Marketing : an introductory text
Christopher, Martin; McDonald, Malcolm - 1995
Persistent link: https://www.econbiz.de/10004247271
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Strategic marketing planning
McDonald, Malcolm - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004304580
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The marketing planner
McDonald, Malcolm - 1992
Persistent link: https://www.econbiz.de/10004116047
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Marketing plans <dt.>
McDonald, Malcolm - 1991
Persistent link: https://www.econbiz.de/10004116531
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Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing
McDonald, Malcolm; Leppard, John - 1992
Persistent link: https://www.econbiz.de/10004127937
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Strategic marketing planning
McDonald, Malcolm - 1992
Persistent link: https://www.econbiz.de/10004140823
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The marketing audit : translating marketing theory into practice
McDonald, Malcolm - 1991
Persistent link: https://www.econbiz.de/10004102812
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Marketing by matrix : [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern]
McDonald, Malcolm; Leppard, John - 1993
Persistent link: https://www.econbiz.de/10004158916
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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994
Persistent link: https://www.econbiz.de/10004171744