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Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel
Kliebisch, Christoph; Rügge, Matthias - 2007
der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …
Persistent link: https://www.econbiz.de/10011375024
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R.; Kuhn, Michael - 2005
(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing …
Persistent link: https://www.econbiz.de/10010261296
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Generic marketing
Hempelmann, Bernd - 1994
Persistent link: https://www.econbiz.de/10000412463
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Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter - 1988
Persistent link: https://www.econbiz.de/10000083884
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The strategic marketing plan evaluated : effective or not?
Waalewijn, Philip; Wijnia, Sjoerd - 1997
Persistent link: https://www.econbiz.de/10000962258
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Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed - 1991
Persistent link: https://www.econbiz.de/10000840812
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Business strategy, market structure and risk-return relationships : a causal interpretation
Cool, Karel O.; Jemison, David B.; Dierickx, Ingemar - 1987
Persistent link: https://www.econbiz.de/10000766424
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1990
Persistent link: https://www.econbiz.de/10000806873