comprehensive meta-analysis of destination resort literature. The second study's purpose was to explore operational and marketing … community/region, and operations/management. In the second study, current operational techniques and marketing trends in resorts … of marketing interest emerged. Overall these resorts are very homogenous with the family/team concept driving operations …

potential attendees. Benefits from brand loyal customers lower marketing costs and increase market share and profitability. Thus …, associations should build their conference marketing and management on brand loyalty by carefully designing brand associations … loyal attendees induces deep commitment to the conferences and great resistance to other conferences’ marketing strategies …

, studies reviewed by researchers will provide important messages regarding marketing strategies for hotel firms. This study …

. Four expenditure categories of lodging, food, transportation and recreation were examined. The results show that variations …