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Changes on Asian Markets – Challenge for European Companies
Zamykalová, Miroslava; Gullová, Soňa - In: Současná Evropa 2013 (2013) 3, pp. 147-161
about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …
Persistent link: https://www.econbiz.de/10011195468
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Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
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Is it possible to improve the relationship between marketing and sales?
Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
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Decomposing the problems of traditional markets business ecosystem in Indonesia
Prabowo, Fajar Sidiq Adi; Rahadi, Raden Aswin; … - In: International journal of public sector performance … 3 (2017) 4, pp. 375-397
Persistent link: https://www.econbiz.de/10011991877
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Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races
Eagleman, Andrea N. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 200-217
Persistent link: https://www.econbiz.de/10010391202
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …
Persistent link: https://www.econbiz.de/10012291735
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Approach to Risks of Marketing Activity
NASTASE, Dan - In: Romanian Statistical Review Supplement 60 (2012) 4, pp. 104-106
Risk is a phenomenon that should not be neglected in the decision-making process. It is a fact because there is uncertainty and the impossibility of predicting the exact time of its occurrence in otherwords, even if there is a particular risk likely to occur or occurs.
Persistent link: https://www.econbiz.de/10010598317
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The Methodology in Empirical Sales Ethics Research: 1980–2010
McClaren, Nicholas - In: Journal of Business Ethics 127 (2015) 1, pp. 121-147
sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …
Persistent link: https://www.econbiz.de/10011242092
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МАРКЕТИНГ В УПРАВЛЕНИИ ИННОВАЦИОННОЙ ПРОДУКЦИЕЙ КАК ОДИН ИЗ АСПЕКТОВ ОБЕСПЕЧЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ПРЕДПРИЯТИЯ...
ВИТАЛЬЕВНА, ДЖЕМЕЛИНСКАЯ ЛЕСЯ - In: Бизнес Информ (2012) 3, pp. 244-248
Разработана модель процесса маркетингового управления инновационной продукцией с использованием объектов промышленной собственности, на уровне...
Persistent link: https://www.econbiz.de/10011216872
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МЕНЕДЖМЕНТ КАЧЕСТВА И ЭКОЛОГИЧЕСКОЙ БЕЗОПАСНОСТИ ТЕКСТИЛЬНОГО СЫРЬЯ
БОГДАНОВИЧ, СЕМАК БОГДАН - In: Бизнес Информ (2014) 3, pp. 356-360
Цель статьи состоит в раскрытии роли менеджмента и маркетинга в формировании и оценке качества и экологической безопасности отечественного текстильного сырья...
Persistent link: https://www.econbiz.de/10011217038