Is it possible to improve the relationship between marketing and sales?
Kolouchova, D.; Rožek, J.
| Year of publication: |
2014
|
|---|---|
| Authors: | Kolouchova, Daniela ; Rožek, Jan |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 4, p. 30-36
|
| Subject: | marketing | sales | management | interfunctional relationship | information flow | Marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529558