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The advertising standardisation debate revisited : implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States
Turnbull, Sarah; Howe-Walsh, Liza; Boulanouar, Aisha Wood - In: Journal of Islamic marketing : JIMA 7 (2016) 1, pp. 2-14
Persistent link: https://www.econbiz.de/10011560519
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Consumer knowledge and religious rulings on products : young Muslim consumer's perspective
Muhamad, Nazlida; Leong, Vai Shiem; Mizerski, Dick - In: Journal of Islamic marketing : JIMA 7 (2016) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10011560542
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The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman; Diab, Dalia … - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
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Integration, assimilation or separation? : the implications for marketers of the Turkish Muslim consumers in The Netherlands
Kizgin, Hatice - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 187-212
Persistent link: https://www.econbiz.de/10011562976
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Antecedents of word of mouth behaviour among female grocery shoppers in Iran
Harris, Patricia; Khatami, Nasim Alsadat - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011659455
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A crystallized exposition on Indian Muslim's attitude and consciousness towards halal
Potluri, Rajasekhara Mouly; Ansari, Rizwana; Khan, … - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011659458
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A study on the mediating role of halal perception : determinants and consequence reflections
Ishak, Suraiya; Abd Hair Awang; Mohd. Yusof Hussain; … - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011552210
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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
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The role of Islamic values on green purchase intention
Siti Hasnah Hassan - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 379-395
Persistent link: https://www.econbiz.de/10010443036
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Where do we go from here? : towards a theory in Islamic marketing
Koku, Paul Sergius; Jusoh, Osman - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 366-378
Persistent link: https://www.econbiz.de/10010443040