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The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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What do we know about mobile media and marketing?
Ford, John B. - In: Journal of advertising research 57 (2017) 3, pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
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Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.; Pettit, Raymond; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 4, pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
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Corporate social responsibility and marketing performance : the moderating role of advertising intensity
Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; … - In: Journal of advertising research 57 (2017) 4, pp. 368-378
Persistent link: https://www.econbiz.de/10011884936
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What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang; Chang, Chun-Tuan; Chen, Pei-Chi - In: Journal of advertising research 57 (2017) 4, pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
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The new marketing research imperative : it's about learning
Rubinson, Joel - In: Journal of advertising research 49 (2009) 1, pp. 7-9
Persistent link: https://www.econbiz.de/10003833713
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The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro - In: Journal of advertising research 49 (2009) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
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Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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The march of mobile marketing : new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman; Gröne, Florian; Hölbing, Klaus; … - In: Journal of advertising research 49 (2009) 1, pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
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Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat - In: Journal of advertising research 52 (2012) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10009663652