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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10000323891
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Innovation in marketing
Doyle, Peter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000666771
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Innovation in marketing
Doyle, Peter (ed.); Bridgewater, Susan (ed.) - Chartered Institute of Marketing - 2017 - First issued in hardback
Persistent link: https://www.econbiz.de/10011774471
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Strategy as marketing
Doyle, Peter - In: Images of strategy, (pp. 331-355). 2003
Persistent link: https://www.econbiz.de/10001754671
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Marketing management and strategy
Doyle, Peter - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10001593160
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2000
Persistent link: https://www.econbiz.de/10001495167
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Marketing management and strategy
Doyle, Peter; Stern, Philip - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10003095412
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2008 - 2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
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Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959
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Marketing management : a strategic, value-based approach
Whitwell, Greg; Lukas, Bryan A.; Doyle, Peter - 2003 - Australian ed.
Persistent link: https://www.econbiz.de/10004254388