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Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006

This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and...

Persistent link: https://www.econbiz.de/10009203352

Dynamic Informative Advertising of New Experience Goods

Saak, Alexander E. - Agricultural and Applied Economics Association - AAEA - 2011

This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the...

Persistent link: https://www.econbiz.de/10009021487

Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing

Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), … - 2007

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …

Persistent link: https://www.econbiz.de/10010837584

The Dynamics of Brand Value in the Carbonated Soft Drinks Industry

Huang, Lu; Liu, Yizao - Agricultural and Applied Economics Association - AAEA - 2014

-Nash equilibrium. In the second stage, we study the impacts of marketing-mix variables on brand values. The empirical results show that …

Persistent link: https://www.econbiz.de/10011068735

Evaluating advertising strategies for fruits and vegetables and the implications for obesity in the United States

Liaukonyte, Jura; Rickard, Bradley J.; Kaiser, Harry M.; … - Charles H. Dyson School of Applied Economics and … - 2010

We investigate consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly underconsumed in the United States. Using an adult, non-student subject pool of participants in the experiment, consumers’...

Persistent link: https://www.econbiz.de/10011070515

Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics

Rickard, Bradley J.; Liaukonyte, Jura; Kaiser, Harry M.; … - Charles H. Dyson School of Applied Economics and … - 2010

Generic promotion and advertising activities have traditionally been used to promote individual agricultural commodities. However, there is renewed interest in implementing a mandatory ―broad-based‖ promotion program for all fruits and vegetables, and this idea is highly controversial among...

Persistent link: https://www.econbiz.de/10011070532

The effect of duration, serialposition and competitive clutter on consumer memory for television advertising : An extension and a test of generalizability

Pieters, R.G.M.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1994

Persistent link: https://www.econbiz.de/10011087215

Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques

Versteijne, M. - Tilburg University, School of Economics and Management - 1988

Persistent link: https://www.econbiz.de/10011105460

How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41

marketing industry of how to benefit from them. …

Persistent link: https://www.econbiz.de/10010981045

Application of marketing companies in the Czech Republic

Švarcová, Marie - In: Acta Universitatis Bohemiae Meridionales 13 (2010) 4, pp. 33-37

The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only … marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the …

Persistent link: https://www.econbiz.de/10010822849