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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred (ed.); Meffert, Heribert (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10000423352
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Marketing communications
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2004 - 2nd ed
Persistent link: https://www.econbiz.de/10001810555
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The marketing plan
Cohen, William A. - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10001996649
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001783094
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Strategic market management
Aaker, David A. - 2005 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Marketing ; Book
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2004
Persistent link: https://www.econbiz.de/10003215288
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005 - Online-Ausg.
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures
Persistent link: https://www.econbiz.de/10013207751