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On the strategic use of attention grabbers

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When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

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Performance marketing model through acculturation innovation and market orientation in the bakery industry

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and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …

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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism

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