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Business horizons
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
98
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
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Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
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Journal of strategic marketing
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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ECONIS (ZBW)
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1
The rediscovery of the
marketing
concept
Webster, Frederick E.
- In:
Business horizons
31
(
1988
)
3
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001062635
Saved in:
2
Dangerous territory : the societal
marketing
concept revisited
Gaski, John F.
- In:
Business horizons
28
(
1985
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10001024878
Saved in:
3
Public sector
marketing
is different
Lamb, Charles W.
- In:
Business horizons
30
(
1987
)
4
,
pp. 56-60
Persistent link: https://www.econbiz.de/10001029057
Saved in:
4
A new look at faith-based
marketing
: the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
5
Marketing
at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie
;
Robson, Karen
- In:
Business horizons
58
(
2015
)
5
,
pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
Saved in:
6
Upstream social
marketing
strategy : an integrated
marketing
communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
7
Keeping up with The Joneses : stealth, secrets, and duplicity in
marketing
relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
8
Everyone loves a secret : why consumers value
marketing
secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
9
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
10
Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
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