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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
98
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
Handelsforschung
17
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1
Poetic pedagogy : emancipatory spaces of Slam poetry for
marketing
education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
2
What do we mean by sustainability
marketing
?
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 277-309
Persistent link: https://www.econbiz.de/10012178382
Saved in:
3
Consumer spirituality : introduction
Husemann, Katharina C.
;
Eckhardt, Giana M.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 391-406
Persistent link: https://www.econbiz.de/10012178385
Saved in:
4
2018 Academy of
Marketing
annual conference :
marketing
the brave : editorial
Tinson, Julie
;
Wilson, Carolyn
;
Moufahim, Mona
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 795-797
Persistent link: https://www.econbiz.de/10012178432
Saved in:
5
Entrepreneurial
marketing
and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
6
Improving relationships between sales and
marketing
: the relative effectiveness of cross-functional coordination mechanisms
Le Meunier-FitzHugh, Kenneth
;
Massey, Graham R.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1267-1290
Persistent link: https://www.econbiz.de/10012178624
Saved in:
7
Influencer
marketing
and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
8
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
9
Marketing
and managing racial dynamics : in theory and practice
Thomas, Kevin D.
(
ed.
);
Davis, Judy Foster
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395601
Saved in:
10
Introduction to the special issue on gender impacts : consumption, markets,
marketing
, and
marketing
organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
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