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Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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The future of Industrial Marketing Management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 67 (2017), pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony; Lindgreen, Adam - In: Industrial marketing management : the international … 69 (2018), pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
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Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999-2013) : a citation analysis
Di Benedetto, C. Anthony; Sarin, Shikhar; Belkhouja, … - In: Industrial marketing management : the international … 69 (2018), pp. 13-17
Persistent link: https://www.econbiz.de/10011822275
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341