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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris; Thrassou, Alkis; Kartakoullis, Nicos L. - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
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The art of entrepreneurial market creation
Lehman, Kim; Fillis, Ian Ronald; Miles, Morgan P. - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture
Fillis, Ian; Lehman, Kim; Miles, Morgan P. - In: Journal of vacation marketing : an international journal 23 (2017) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10011689433
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Strategic reflexivity in the hotel industry : a value-based analysis
Thrassou, Alkis; Vrontis, Demetris; Bresciani, Stefano - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 352-371
Persistent link: https://www.econbiz.de/10010393464
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Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
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Entrepreneurship's relevance to marketing
Miles, Morgan P.; Crispin, Stuart; Kasouf, Chickery J. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 126-136
Persistent link: https://www.econbiz.de/10009507693
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Contemporary marketing communications framework for football clubs
Thrassou, Alkis; Vrontis, Demetris; Kartakoullis, Nicos L. - In: Journal of promotion management : JPM 18 (2012) 3, pp. 278-305
Persistent link: https://www.econbiz.de/10009621079