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~type_genre:"Aufsatz in Zeitschrift"
~person:"Thrassou, Alkis"
~person:"Shultz, Clifford J."
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Thrassou, Alkis
Shultz, Clifford J.
Vrontis, Demetris
16
Leeflang, Peter
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Lim, Weng Marc
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Kumar, V.
13
Laczniak, Gene R.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of business research : JBR
3
Journal of macromarketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
World review of entrepreneurship, management and sustainable development
2
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ECONIS (ZBW)
21
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1
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
2
Diffusing market orientation to drive
marketing
capital : evidence from Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Shultz, Clifford J.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
Saved in:
3
Strategic
marketing
planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
4
The Arizona market : a
marketing
systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.
;
Shultz, Clifford J.
;
Brečić, Ružica
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
Saved in:
5
Marketing
: the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
6
Macromarketing approaches to thought development in positive
marketing
: two perspectives on a research agenda for positive
marketing
scholars
Mittelstaedt, John D.
;
Kilbourne, William E.
;
Shultz, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
Saved in:
7
Strategic reflexivity in the hotel industry : a value-based analysis
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 352-371
Persistent link: https://www.econbiz.de/10010393464
Saved in:
8
Agro business in a changing competitive environment : Campania firms' strategic,
marketing
and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
9
Vietnam : political economy,
marketing
system
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009513286
Saved in:
10
Contemporary
marketing
communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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