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~type_genre:"Konferenzschrift"
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Journal of advertising research
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
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58
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
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Journal of strategic marketing
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Journal of research in marketing and entrepreneurship : JRME
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
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Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Business horizons
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Australasian marketing journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
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International journal of islamic marketing and branding
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Journal of Islamic marketing
20
Cogent business & management
19
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
The accountability crisis in advertising and
marketing
: self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
Saved in:
2
What do we know about mobile media and
marketing
?
Ford, John B.
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
Saved in:
3
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional
marketing
metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
Saved in:
4
Corporate social responsibility and
marketing
performance : the moderating role of advertising intensity
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 368-378
Persistent link: https://www.econbiz.de/10011884936
Saved in:
5
What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang
;
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
Saved in:
6
The new
marketing
research imperative : it's about learning
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 7-9
Persistent link: https://www.econbiz.de/10003833713
Saved in:
7
The tactical use of mobile
marketing
: how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
8
Next-generation mobile
marketing
: how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
9
The march of mobile
marketing
: new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
10
Measuring Facebook's impact on
marketing
: the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
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