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~type_genre:"Aufsatz in Zeitschrift"
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15
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Lim, Weng Marc
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9
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Indian Society of Agricultural Economics
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Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
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45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
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27
Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
25
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Business horizons
24
Australasian marketing journal
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of wine business research : IJWBR
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International journal of technology marketing : IJTMkt
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Asia Pacific journal of marketing and logistics
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International journal of islamic marketing and branding
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4471
Revisiting three decades of price premium research in
marketing
: a literature review
Singh, Gaganpreet
;
Pandey, Neeraj
- In:
International journal of revenue management : IJRM
8
(
2014/2015
)
3/4
,
pp. 219-240
Persistent link: https://www.econbiz.de/10011546881
Saved in:
4472
Smart
marketing
: a way out of smallness of MSMEs
Gulati, Mukesh
;
Agasty, Samgeeta
- In:
Research bulletin / The Institute of Cost Accountants …
41
(
2015/2016
)
4
,
pp. 112-128
Persistent link: https://www.econbiz.de/10011556180
Saved in:
4473
How to accurately evaluate and attribute multi-channel
marketing
performance in digital banking
Barber, Howard
;
Gill, Jennifer
- In:
Journal of digital banking
1
(
2016/2017
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10011639230
Saved in:
4474
Build the customer-centric organisation : using data and analytics to accelerate competitive advantage
Gilchrist, Sheri
- In:
Journal of digital banking
1
(
2016/2017
)
3
,
pp. 240-248
Persistent link: https://www.econbiz.de/10011639231
Saved in:
4475
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Majeed, Salman
;
Kim, Woo Gon
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 328-339
Persistent link: https://www.econbiz.de/10014519756
Saved in:
4476
Experiential
marketing
and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
4477
Marketing
halal investment in Jordan : an investigation of Muslims' behavioral intention to invest in Hajj fund sukuk
Almrafee, Mohammad Nabeel
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1350-1363
Persistent link: https://www.econbiz.de/10014520901
Saved in:
4478
Marketing
ethics : another business-oriented scheme?
Georgescu, Raluca Iuliana
;
Bodislav, Dumitru Alexandru
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 105-114
Persistent link: https://www.econbiz.de/10014520736
Saved in:
4479
Building markets for clean technologies : controversies, environmental concerns and economic worth
Doganova, Liliana
;
Karnøe, Peter
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 22-31
Persistent link: https://www.econbiz.de/10010481971
Saved in:
4480
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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