category management from an analytical perspective. The practice of category management involves a strategic alliance between a … key questions. (a) What categories are most suitable for the adoption of category management? (b) Which manufacturer …. Affiliate programs, the fastest growing form of Internet marketing today, are programs in which a firm pays a commission to an …

Essay one examines the strategies of supermarket me-too brands. Current research in marketing focuses mainly on the … entry and brand equity literatures, this research examines the effectiveness of different marketing strategies used by me …

distributors with market power, in addition to cost effects. Therefore, an entry mode with higher fixed cost (opening a marketing …, entering by a marketing subsidiary instead of exporting directly, rapidly increased their market share. For the case of wine … imports to the US, country of origin does not determine firm-level performance. Entry mode and marketing strategy in the …

Empirical research in manufacturing and service operations management is an emerging and promising area of research …

management research. The paradigmatic issues involve vertical integration theory, the evolution of vertical integration in the … be valued by those concerned with progress in the emerging field of strategic management. …