This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …

marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …

ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within …). An in-depth literature review is conducted to analyse the marketing function in general, afterwhich an analysis in terms … of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of …

ENGLISH ABSTRACT:Marketing practitioners and academics are increasingly applying the concepts and techniquesof products … personality, brandpositioning, stakeholder consultation process and tourism marketing research. …

Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are …

This study is about marketing of Uapaca kirkiana fruit in Zambia, a fruit that has great economicvalue especially among … consideration formarketing. The existing market potential can be achieved through sound knowledge on marketsand marketing …. Information on the marketing of Uapaca fruit is inadequate. This study,therefore, aimed at generating information on the marketing …