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The terms window shopping and showrooming refer to the activity in which potential buyers visit a brick-and-mortar store to examine a product but end up either not buying it or buying the product from an online retailer. This paper analyzes potential buyers who differ in their preference for...
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New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.
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