Narrow search
Showing 1 - 10 of 15,079
Cover Image
In-Game-Advertising : Implementierung und konzeptionelle Umsetzung von In-Game-Werbung
Nawka, Alexander - 2009
Die Bachelorarbeit beschäftigt sich mit der Integration von Werbung in Computer- und Videospielen. Am Beispiel von der … Modefirma Ben Sherman wird die Vielfältigkeit und die Komplexität von Spiele-Werbung näher erläutert.Ziel der Arbeit ist es die … unterschiedlichen Formen von In-Game Werbung darzustellen und anhand von Beispielen die Möglichkeiten dieses noch jungen Massenmediums …
Persistent link: https://www.econbiz.de/10009434199
Cover Image
Implicit cooperation in a market share attraction advertising game
Monahan, George E. - 1994
Persistent link: https://www.econbiz.de/10000885247
Cover Image
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Cover Image
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Cover Image
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Cover Image
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Cover Image
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum; Sri Hartini; Sri Gunawan - In: International journal of electronic business 14 (2018) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Cover Image
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Cover Image
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147
Persistent link: https://www.econbiz.de/10011616023