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Produkt- und Markenplatzierung...
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Film
987
Product placement
472
Product Placement
423
Filmwirtschaft
298
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277
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254
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252
Consumer behaviour
217
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film
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product placement
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Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Degand, Claude
10
Matthes, Jörg
10
Filson, Darren
9
Lehu, Jean-Marc
9
Hennig-Thurau, Thorsten
8
Macionis, Niki
8
Naderer, Brigitte
8
Russell, Cristel Antonia
8
Bressoud, Etienne
7
Chen, Huan
7
Boerman, Sophie C.
6
Chan, Fanny Fong Yee
6
Fabre, Fernando
6
Hudders, Liselot
6
Nava, Alfredo
6
Rodriguez, Paola
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Brown, Alexander L.
5
Camerer, Colin
5
Cauberghe, Verolien
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Hudson, Simon
5
Kim, Sangkyun
5
Lovallo, Dan
5
Lowe, Ben
5
Schramm, Holger
5
Verhellen, Yann
5
Adermon, Adrian
4
Auer, Manfred
4
Avramova, Yana R.
4
Beeton, Sue
4
Davtyan, Davit
4
Debenedetti, Stéphane
4
Erenburg, Grigori
4
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HAL
7
National Bureau of Economic Research
7
Spitzenorganisation der Filmwirtschaft / Statistische Abteilung
4
Springer Fachmedien Wiesbaden
4
Confédération nationale du cinéma français
3
Economics Department, Claremont McKenna College
3
Europarat / Audiovisuelle Informationsstelle
3
UNESCO
3
Université Paris-Dauphine (Paris IX)
3
Europäische Union / Amt für Geistiges Eigentum
2
Library of Congress
2
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2
Akademie musických umení v Praze, Fakulta filmová
1
Akademija Nauk Ukrai͏̈nskoi͏̈ RSR
1
Arbeitsgemeinschaft der Öffentlich-Rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland
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Arbeitsgemeinschaft für Forschung des Landes Nordrhein-Westfalen
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British Film Institute
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Center for Arts and Cultural Policy Studies, Woodrow Wilson School of Public and International Affairs
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Chamber of Commerce of Florence
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Conference on Visual Anthropology in the Alpine Region <1, 1987, Bozen>
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Connecticut Center for Economic Analysis (CCEA), University of Connecticut
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Dataarkiveringskommittén
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Deutsche Gesellschaft für Filmwissenschaft
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Deutsche Stiftung für Internationale Entwicklung, Entwicklungspolitisches Forum
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Deutscher Film-Autoren-Kongreß <1, 1947, Berlin>
1
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Deutschland (Bundesrepublik) / Kommission zur Untersuchung der Wettbewerbsgleichheit von Presse, Funk/Fernsehen und Film
1
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1
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1
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Ernst-Moritz-Arndt-Universität Greifswald
1
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1
European Conference on South Asian Studies <24., 2016, Warsaw, Poland>
1
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1
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1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
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1
Ferdinand Enke Verlag
1
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International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
20
The American journal of economics and sociology
20
Journal of business research : JBR
15
Reports and papers on mass communication
14
The journal of media economics
13
International journal of advertising : the review of marketing communications
12
Journal of advertising research
10
History of the American cinema
9
Journal of marketing communications
9
Worldwide Hospitality and Tourism Themes
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Applied economics letters
7
European journal of marketing : EJM
7
Journal of cultural economics
7
NBER working paper series
7
Post-Print / HAL
7
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
Advertising in new formats and media : current research and implications for marketers
5
International journal of arts management
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
NBER Working Paper
5
Research
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
(1961)
4
Claremont Colleges Working Papers
4
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Journal of travel and tourism marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
Statens offentliga utredningar : SOU
4
The journal of product & brand management
4
The marketing review
4
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Source
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ECONIS (ZBW)
1,060
USB Cologne (EcoSocSci)
323
RePEc
50
Other ZBW resources
44
EconStor
17
BASE
10
USB Cologne (business full texts)
1
ArchiDok
1
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1
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
3
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
4
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
5
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
6
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
7
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
8
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
9
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
10
Product placement in Bollywood movies
Barn, Sukhbinder
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 976-980
Persistent link: https://www.econbiz.de/10009526311
Saved in:
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