Many studies show that online buzz influences consumer's behavior. Relatively few studies empirically explore its diffusion, however. The source and content of online information influences people. This study aims to determine the direct effect of the volume of early online WOM (Word of Mouth)...

This study untangles the social processes and inter-firm mechanisms underlying human resource management (HRM) knowledge networks. The research questions serve to advance understanding of why HRM knowledge flows between firms under contractual relationships and in the absence of formal...

Research in marketing examines concepts that deal with social interaction, for example opinion leadership and word-of-mouth. Two types of actors play key roles in social networks where social interaction takes place: actors who have a lot of contacts (so called hubs) and actors in bridging...

Marketing managers and researchers generally agree that analyzing data from social networks and using them to influence consumers' purchase decisions are useful strategies. However, not all social network data may identify the most influential customers. This empirical study of more than 300...

The position of a firm in inter-organizational networks that occur in geographic clusters can affect innovation. This study analyzes a wide range of ties and how they impact on the transmission of tacit and explicit knowledge. Thus, a firm's position influences its innovative performance in...