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Outsourcing, performance, and the role of e-commerce : a dynamic perspective
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003650408
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Impact of outsourcing on business-to-business marketing : an agenda for inquiry
Ahearne, Michael; Kothandaraman, Prabakar - In: Industrial marketing management : the international … 38 (2009) 4, pp. 376-378
Persistent link: https://www.econbiz.de/10003865272
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Use of rules in decision-making in government outsourcing
Khan, Shahadat; Schroder, Bill - In: Industrial marketing management : the international … 38 (2009) 4, pp. 379-386
Persistent link: https://www.econbiz.de/10003865273
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Outsourcing, supply chain upgrading and connectedness of a firm's competencies
Lutz, Salla; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 4, pp. 387-393
Persistent link: https://www.econbiz.de/10003865275
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Portfolio of controls in outsourcing relationships for global new product development
Harmancioglu, Nukhet - In: Industrial marketing management : the international … 38 (2009) 4, pp. 394-403
Persistent link: https://www.econbiz.de/10003865276
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The dilemma of outsourced customer service and care : research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-410
Persistent link: https://www.econbiz.de/10003865353
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Outsourcing the sales process : hiring a mercenery sales force
Rapp, Adam - In: Industrial marketing management : the international … 38 (2009) 4, pp. 411-418
Persistent link: https://www.econbiz.de/10003865356
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A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun; Iyer, Gopalkrishnan R.; Raajpoot, Nusser A. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
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Diffusing knowledge-based core competencies for leveraging innovation strategies : modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch G.; Dubelaar, Chris; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-227
Persistent link: https://www.econbiz.de/10003848022
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Improving logistics outsourcing through increasing buyer-provider interaction
Gadde, Lars-Erik; Hulthén, Kajsa - In: Industrial marketing management : the international … 38 (2009) 6, pp. 633-640
Persistent link: https://www.econbiz.de/10003889452