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Network-Based Marketing: Ident...
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Viral marketing
4,850
Virales Marketing
4,821
Classification
2,873
Consumer behaviour
2,776
Konsumentenverhalten
2,763
Klassifikation
2,377
Social Web
2,268
Social web
2,268
Online-Marketing
1,758
Internet marketing
1,756
Online retailing
897
Online-Handel
897
Beziehungsmarketing
737
Relationship marketing
737
Customer satisfaction
620
Kundenzufriedenheit
608
Theorie
579
Theory
577
Network analysis
523
Electronic Commerce
517
network analysis
509
E-commerce
507
classification
495
Soziales Netzwerk
443
Brand image
438
Markenimage
432
Social network
432
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426
Markenführung
424
Data mining
408
Data Mining
405
Service quality
390
Dienstleistungsqualität
387
Business network
355
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355
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337
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327
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312
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310
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2,372
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190
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Law, Chun Hung Roberts
21
Weihs, Claus
19
Berger, Jonah
17
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Dwivedi, Yogesh Kumar
13
Tan, Yong
13
Bilgihan, Anil
12
East, Robert
12
Godes, David
12
Kraus, Margit
12
Law, Rob
12
Mariani, Marcello M.
12
Mayzlin, Dina
12
Van den Poel, Dirk
12
Wohlrabe, Klaus
12
Fagiolo, Giorgio
11
Graf, Holger
11
Liu, Yong
11
Ranaweera, Chatura
11
Romaniuk, Jenni
11
Thabtah, Fadi
11
Zopounidis, Constantin
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Boysen, Nils
10
Duan, Wenjing
10
Karjaluoto, Heikki
10
Kim, Jong Min
10
Kumar, Satish
10
Li, Hengyun
10
Pelsmacker, Patrick de
10
Peres, Renana
10
Reinhart, Carmen M.
10
Schiavo, Stefano
10
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
9
Jin, Ginger Zhe
9
Nobes, Christopher
9
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
25
National Bureau of Economic Research
20
Springer Fachmedien Wiesbaden
13
OECD
11
Université Paris-Dauphine (Paris IX)
11
Faculteit Economie en Bedrijfskunde, Universiteit Gent
10
Deutscher Dialogmarketing Verband
9
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
7
Fundación BBVA
7
Vereinte Nationen / Wirtschaftskommission für Europa
7
Deutschland / Statistisches Bundesamt
6
Geneva School of Economics and Management, Université de Genève
6
Institut für Wirtschafts- und Sozialstatistik, Universität Dortmund
6
Deutschland <Bundesrepublik> / Statistisches Bundesamt
5
Europäische Kommission / Statistisches Amt
5
Gesellschaft für Klassifikation
5
HAL
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Istituto Nazionale di Statistica
5
Dipartimento di Economia e Management, Università degli Studi di Trento
4
IGI Global
4
International Labour Organization (ILO), United Nations
4
Lloyd's Register of Shipping <London>
4
Tilburg University, Center for Economic Research
4
Tilburg University, School of Economics and Management
4
Berkeley Electronic Press
3
Deloitte & Touche Wirtschaftsprüfungsgesellschaft
3
Departamento de Estadistica, Universidad Carlos III de Madrid
3
Deutsches Institut für Normung
3
Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
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Europäische Kommission / Gemeinsame Forschungsstelle
3
Europäische Zentralbank
3
Foerder Institute for Economic Research, Eitan Berglas School of Economics
3
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3
Inter-American Development Bank
3
Mathematica Policy Research
3
Science and Technology Policy Research (SPRU), School of Business, Management and Economics
3
Stollfuß Medien GmbH & Co. KG
3
Technische Universität Dresden
3
University of Hawaii (Honolulu) / Land Study Bureau
3
Universität Mannheim
3
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Journal of business research : JBR
207
Journal of retailing and consumer services
127
International journal of hospitality management
106
Tourism management : research, policies, practice
75
Information systems research : ISR
67
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of Documentation
58
European journal of operational research : EJOR
54
Journal of marketing communications
54
Technological forecasting & social change : an international journal
54
International journal of contemporary hospitality management
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
49
Journal of hospitality marketing & management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Electronic commerce research
45
Journal of marketing
43
Journal of travel and tourism marketing
43
SpringerLink / Bücher
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
International journal of business information systems : IJBIS
39
Journal of management information systems : JMIS
39
European journal of marketing : EJM
38
Journal of information & knowledge management : JIKM
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of advertising research
34
Journal of electronic commerce research : JECR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
The journal of services marketing
34
Journal of marketing research : JMR
32
Cogent business & management
31
International journal of advertising : the quarterly review of marketing communications
31
The journal of product & brand management
31
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
30
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of the Academy of Marketing Science
28
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ECONIS (ZBW)
8,182
RePEc
836
Other ZBW resources
432
EconStor
200
USB Cologne (EcoSocSci)
116
BASE
47
USB Cologne (business full texts)
4
ArchiDok
1
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Showing
1
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10
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9,818
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date (oldest first)
1
User self-disclosure on social network sites : a cross-cultural study on Facebook's privacy concepts
Oghazi, Pejvak
;
Schultheiss, Rakel
;
Chirumalla, Koteshwar
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 531-540
Persistent link: https://www.econbiz.de/10012230642
Saved in:
2
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
3
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
4
Investigating transitive influences on WOM : from the product network perspective
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10011699145
Saved in:
5
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
6
Comparative clustering of destination attractions for different origin markets with network and spatial analyses of online reviews
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Hernández, …
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 400-410
Persistent link: https://www.econbiz.de/10011996045
Saved in:
7
Market segmentation of online reviews : a network analysis approach
Wang, Hui-Ju
- In:
International journal of market research
64
(
2022
)
5
,
pp. 652-671
Persistent link: https://www.econbiz.de/10013389118
Saved in:
8
Emerging trends in online reviews research in hospitality and tourism : a scientometric update (2000-2020)
Zheng, Xi
;
Huang, Junyi
;
Wu, Jing
;
Sun, Shaolong
;
Wang, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014318762
Saved in:
9
Helpful or unhelpful : a linear approach for ranking product reviews
Zhang, Richong
;
Tran, Thomas
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
3
,
pp. 220-230
Persistent link: https://www.econbiz.de/10008841297
Saved in:
10
Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment
classification
approach
Yang, Chin-Sheng
;
Chen, Cheng-Hsiung
;
Chang, Pei-chann
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10011373612
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