How consumers attend to online reviews : an eye-tracking and network analysis approach
Ewa Maslowska, Claire M. Segijn, Khadija Ali Vakeel and Vijay Viswanathan
| Year of publication: |
2020
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|---|---|
| Authors: | Maslowska, Ewa ; Segijn, Claire M. ; Vakeel, Khadija Ali ; Viswanathan, Vijay |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 2, p. 282-306
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| Subject: | attention | eye-tracking | network analysis | online reviews | search and experience products | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1617651 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200482