Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market … traditional utilities and from marketers operating in states that have introduced competition into their retail electricity … electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to …

of commodity electricity. RECs are currently used by utilities and marketers to supply renewable energy products to end …Renewable energy certificates (RECs) represent the attributes of electricity generated from renewable energy sources …. These attributes are unbundled from the physical electricity, and the two products-the attributes embodied in the …

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market … and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U ….S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides …

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market … and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U ….S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than …

The term green pricing refers to programs offered by utilities in traditionally regulated electricity markets, which …) market data that can be used by utilities as a benchmark for gauging the relative success of their green pricing programs … of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …

partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales …This paper explores whether partnerships between utilities and independent marketers are an effective strategy for … marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and …

sources. This issue brief compiles and analyzes recent market research conducted by utility companies on customer interest in … and willingness to pay for renewable electricity. Findings in the areas examined in this review are: Customers are … favorable toward renewable sources of electricity, although they know little about them; Solar and wind are the most favored …

market. The report concludes with a discussion of upcoming guidance from the Federal Trade Commission on green marketing … purchase renewable energy to match their electricity needs on a voluntary basis. Today, 29 states and the District of Columbia … have an RPS, more than half of all U.S. electricity customers have an option to purchase some type of green power product …

, control, and transmit electricity in support of the basic services of generating capacity, energy supply, and power delivery …

simultaneous study worthwhile from a market transformation perspective. These are large organizations. Energy efficiency is neither …